On Page Optimization

10 of 2017’s Coolest and Hippest Web Design Trends

Two more months and this year will be finally over. If you happen to take an interest in web developing or probably want to revamp your online page, this is now the time for you to look at where web designing is taking everyone in the future.

Gone are the days when websites are only composed of basic design elements, such as sidebars, pictures, and plaintexts. Nowadays, new technological advances have become so ingrained into every person’s lives that the demands for better and improved online user experience have grown intense each year.

This year, three words sum up the revolutionizing innovation that enhanced user experience; interactive, relevant, and personal. Generally, this means that web designers are now challenged to develop websites that respond and understand its users.

So just a recap, here are some of the coolest and hippest web design ideas of 2017 that the best website designers and developers can create.

1. Experience Design

The concept of traditional design is slowly fading away. The idea of creating flamboyant layouts are no longer that important. As Eric Meyer, a famed web design consultant and author, once said, he is more of an experience designer than a web designer.

If you have been scouring around for ideas, you could have seen that most of the newer websites online have tried to involve users by setting up forums or comments connected through social media platforms, such as Facebook and Twitter.

This is because experience design focuses on gaining insight from user experience and finding culturally-relevant solutions to various product-related issues. Drawing inspiration from various disciplines like cognitive and perceptual psychology, this helps greatly in improving product design and quality.

2. Conversational User Interface

Chris Messina, the inventor of Hashtag and a former Uber and Google developer, stated that 2016 is going to be a year of conversational commerce. He is right because the year 2016 has seen the inception of conversational interfaces.

Through messaging platforms, such as the Facebook Messenger, WeChat, and Slack, customers can now reach out to companies and services by interacting through chatbots and various natural language interfaces. Although there are still some issues, such as errors and design flaws, conversational UI has been one of the biggest business solutions ever been created.

3. Graphics Interchange Format (GIF)

Animations have long been used in websites. However, GIFs has now taken the lead. In fact, these are everywhere.

The growing use could be credited to how lively it looks compared to other types of images. With the use of this image format, you can draw more attention from users, and even enhance their experience on your web page.

You can use a GIF to provide an animated guide or product experience for your page visitors. Just simply make one through creation tools such as Giphy or Photoshop. You may also record it through video.

One good thing about GIFs is that users will no longer have to spend a lot of time waiting for videos to download or play. Instead, they get to see bits of it, especially if you are using images to give instructions for DIY projects.

4. Responsive Design

This will most likely become even more popular in the years to come, what with it being an effective means to providing a great user experience.

Through CSS media queries, more websites are now flexible and have the ability to adjust its layout depending on the electronic device the user is using. As a matter of fact, Google has announced that they will soon be prioritizing sites that have optimized content and mobile-friendly interface in their search algorithm.

The mobile-first indexing will be launched next year and this means that sites that do not follow these standards will be penalized, losing SEO ranking in Google in the process.

5. Minimalistic Look

As they would usually say, less is more. Which is why this 2017, minimalism is taking web design to a new level – introducing cards on homepages.

With images acting as doorways to content, these will give you visual suggestions based on pictures representing topics, which most users may find enticing to click. One website that utilizes this in its interface is the entertainment site Netflix. With this layout, your welcome page will look de-cluttered and simplistic.

6. Data Visualization

Recently growing more in significance, popular brands are offering potential clients a glimpse to the company’s data and analytics. With the use of colorful charts and tables, users will have an eye-catching reference to information that is comprehensive and self-explanatory.

This spares website visitors from the confusion brought on by lengthy prose when scanning through content.

7. Fewer Stock Photos

There is nothing wrong with using free stock photos. However, there has been a downward trend when it comes to using such on websites.

Probably, some people who are constantly on the net find the same images displayed on different websites which might explain why most would want bespoke pictures instead.

Using a generic image is not recommended for businesses or companies who want to establish a name in the marketplace. Although it might cost more, having your own photos on your websites speaks a lot about authenticity.

Photography is a form of art used to express oneself. And through custom images, you get to relay your purpose to the users and show genuineness as a brand.

You can use cartoons, comic strips, and different illustrations to show your company’s personality in its truest form.

8. Material Design

Having been around since 2013, this design has only gone mainstream as recent as 2015. Being rolled across various applications like Google Maps, Drive, YouTube, and Gmail, this is a method of designing to produce a hierarchy of significance on the page itself.

With the use of foundational elements based on print design, grids, space, color, scale, imagery, and typography are used to draw attention and engross the user in the experience through spatial relationships.

This creates an impression of beauty and fluidity without forgetting the importance of functionality and intention in the design.

9. Long-scrolling

There might be disadvantages to long scrolling websites but their advantages trump those issues. Bottomless media platforms, such as Facebook, Instagram, and Twitter have been staying on top since its inception. This proves that, depending on the design and purpose, users will not really mind scrolling nonstop

Doing away with tabs and menus while using typography, images, and videos as visual breaks, this is a new method of introducing new content and ideas to your clients without boring them much.

Through this method, you get to keep your users excited and curious during the experience.

10. Typography

Having mentioned typography, this has been growing in popularity during the recent years. In the year 2016 alone, there had been a trend of using large and out-of-this-world designs on various websites.

The more eye-catching and bigger the text is the better. Using dynamic colors and textures, as well as, vibrant fonts and animations, your website will draw a lot of attention and will give a good first impression. On the other hand, this is effective to break up lengthy content and is good to keep your reader’s interests while scrolling through a long page.

While all these design trends are pretty good, it will not be a nice idea to have every single one included in your new website. What may work with others, may not work with you. So keep in mind that you have to really invest in creativity to come up with something that is visually appealing and innovative.

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