Believing that your website design does not affect your marketing strategy could set your company back. This fact has been overlooked by many businesses. Aside from being a crucial part of your branding from an aesthetic point of view, web design encompasses so much more.
It can have a huge impact on your conversion rates, website traffic, and your whole internet presence.
Companies do understand that to reach a wider audience in the digital age, they need to have a website. But what they are not aware of is that they can’t exactly pinpoint the reason it is important.
But to truly harness the power of the internet and succeed in your digital marketing efforts, SEO or search engine optimization strategies and website design work hand in hand. In short, a website must have quality content and should be visually incredible.
Fundamentals of Combining SEO and Web Design
To build a website that is optimized for search engines, you need to plan a structured approach that that will ensure your marketing strategy represents your business, as well as the products or services you offer.
Here are some of the most important factors to consider when combining SEO and website design:
- Web Host
The web host you select will dictate how fast and secure your website will be.
A professionally designed and developed website would be useless if it takes forever to load. Users don’t want a slow site. Your hosting service should be able to handle large volumes of traffic as well.
This is why you need to carefully select your web host.
To ensure that your target audience easily and quickly finds you online, your domain name should be relevant to your company. But having keywords in your domain name doesn’t always makes sense. Besides, long domain names are harder to remember. You can, however, have subdomains 301 redirect back to your main URL.
Aside from writing engaging content, it must be crawlable and indexable. Otherwise, having a site would be useless and a waste of money.
To ensure your content performs better in searches, it should be in HTML format. In other words, you have to make your content in a way the search engines see it, aside from peppering it with your target keywords.
This can be done by using tools like Google cache to see which elements are most indexable to search engines.
Internal links that lead to various pages in your site are just as crucial as content. Links allow bots to find the pathways of a site, which is vital in crawling all the pages of the website. In short, your site must have a crawlable link structure to ensure that pages are indexed properly.
Content that requires users to complete online forms for access could hurt your ranking because search bots won’t be able to crawl through those pages. Similarly, using Meta Robots tag and robots.txt to keep rogue robots away can also hinder search engines from finding certain content on your site.
A site’s navigation is equally important. Its structure must be able to work with the rest of the components not only to help users easily find what they are looking for on your site but also to ensure search bots crawl through the pages without any hitch. Aside from serving as a signage for users, navigation could lead visitors to additional services that they might need.
Today, the most popular device used by millions of users to do searches on the internet is a mobile phone. So if you want to increase traffic to your site, it needs to have a mobile-friendly design.
To ensure that you are able to maximize results for mobile search, you need to keep your target audience in mind. This means that you need to optimize your visitors’ mobile experience by using a responsive web design, dynamic content, and a unique URL for your mobile site to increase user engagement.
Last Few Words
All in all, the more effort you put into your website design and layout to ensure that it complies with the SEO requirements the higher your chance of success. Seek professional help from a seasoned SEO agency if you want to get things right the first time.